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Logo Baas van morgen and the students

Young students experience a day at the RAI

Tuesday 3 June was a special day at RAI Amsterdam. Two young pupils, Hassan (12 years old) and Aymara (11 years old), spent the day at the RAI as part of the Baas van morgen (Boss of Tomorrow) initiative. This project, organised by the non-profit organisation JINC, aims to give children growing up in socioeconomically challenging environments a behind-the-scenes look at a company by letting them shadow a ‘boss’ for a day. Bianca van den Oever, HR Manager at RAI, gladly volunteered to take part. “I’m proud that we as RAI could be part of this wonderful initiative today,” Bianca said.

The pupils were welcomed in the morning with a short presentation about the RAI, followed by a guided tour behind the scenes. After visiting the kitchen and enjoying lunch with colleagues, they helped out at the Hospitality Crew Centre.

Hassan, who is in Year 8, shared that he would like to become a chef one day. At the end of the day, he said: “I think it would be really fun to work at the RAI in the future.” A remark like that captures the essence of this initiative.

Contributing to a fairer labour market
JINC, organiser of Baas van morgen, is a non-profit organisation committed to creating equal opportunities for children growing up in environments with limited socioeconomic resources. They do this by offering coaching and short internships that allow young people to gain experience with the business world and improve their future prospects on the job market.

This initiative aligns with the RAI’s new diversity and inclusion policy. By supporting this project, we aim to help foster greater diversity and inclusion in the corporate world. Earlier this year, the RAI introduced anonymous recruitment procedures to reduce bias related to factors such as name or ethnicity.

We are proud to have supported this initiative and to contribute to improving equal opportunities in the labour market. The RAI was happy to support this project and is looking into ways to expand its involvement in the future – for example, by exploring opportunities for MBO (secondary vocational education) students.

A sincere thank you to everyone inside and outside the RAI who contributed to making this day a success.

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