MISSION & AMBITION
The power of connection
Whether it’s at an exhibition, conference or public event – when people come together, there is space for inspiration, collaboration and progress. Through the events we organise and facilitate, and thanks to our unique location in the heart of Amsterdam, we unite people, ideas and industries. This has been our strength for over 130 years. We’re proud of our role as a connector – of businesses, sectors, innovations and cultures.
Our mission
We provide a platform where ideas come to life, knowledge is shared and where companies, knowledge institutions and visitors come together to build solutions for today and tomorrow. We aim to be meaningful to everyone who walks through our doors – and to the city and world around us.
Our ambition: creating sustainable value
The future calls for conscious choices. That’s why we’ve developed a strategy that builds on what we do best: enabling meaningful encounters. At the same time, we’re taking steps forward – towards greater sustainability, innovation and social impact.
Our ambition? To turn the power of connection into real progress. For our clients, for the sectors that matter – nationally and internationally – and for Amsterdam as a city of the future.
Urban development
From event venue to future-ready city district
Our strategic ambition goes beyond the walls of our venue. We are committed to a future-focused transformation of the RAI area – a place where connection, innovation and sustainability come together.
In close collaboration with our partners, we aim to turn our surroundings into a modern, green and vibrant city district: the RAI Quarter. A neighbourhood that not only strengthens our events venue, but also enhances the liveability of the city.
We are investing in sustainability, green public spaces and smart mobility, while adding new functions that make the area more attractive and accessible – for visitors, residents and businesses alike. In doing so, RAI will become an even more powerful place of connection in the heart of Amsterdam.
Read more here about the area development and community participation process.
