Whitepapers
Why would you organise an event, why participate in an event or why would you visit an event? Fair questions we do not always have the clear answer for. There are so many variables in place that the answer might be different for every organiser, exhibitor or visitor.
In our whitepapers we dive into these questions and try to find the answer for the different target groups.
The ROI of your event participation
What’s in it for me?
This is a question we often ask ourselves when it comes to taking part in an exhibition. And it’s a fair question, one which can be clearly answered with a little effort. In this whitepaper we’ll tell how you can work out what an event will deliver while increasing returns in the process…
The ROI of your participation »
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The exhibitors customer journey
How to increase the impact of your participation?
Experiences in the marketing mix is a necessity. One-on-one meetings with potential customers and relations are becoming increasingly important for organisations looking to really connect with their target group. Events represent a crucial platform for this.
The exhibitors journey »
The visitors journey
How do you make sure you carefully arranged event does exactly does what it was designed for. How do you create the best possible event for visitors? Step into the shoes of your visitors and walk with them.
The visitors journey »
No shine without friction
These are interesting times, to say the least. How are these global and local changes impacting the exhibition, congress, meeting and experience marketing industry? Where’s the friction?
No shine without friction »