MISSION & STRATEGY
Enriched strategy
We wish to contribute to the sustainable development of people, markets and our environment. We give substance to this by:
- organising and facilitate high-quality events, with which we bring people together, connect and inspire;
- being an ideal, attractive meeting place for everyone;
- corporate social responsibility and creating both economic and social value.
Our strategic objectives help to achieve our mission.
- Strengthening our core business by realising growth in events and communities
- Creating the optimal balance in social costs & benefits, thereby increasing our social value
Future Area Development
The vision for the future of RAI is clear and ambitious: to renew the RAI area and transform our surroundings into an innovative, modern, and green meeting place. This vision requires sustainability, modernisation, and greening. We also aim to improve the connection with the city by adding functions that make the area more liveable and attractive.
Read more here about the area development and community participation process.