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Amsterdam, September 8th, 2026 – The seismic shift taking place in the media landscape thanks to generative AI will be on full display at RAI Amsterdam from September 11 to 14. IBC2026, the world’s largest trade show for media, entertainment, and technology, offers a remarkable glimpse into the profound changes currently underway.

AI revolution in media on display at leading IBC2026

From 17 to 19 July, we are organising MagicCon at RAI Amsterdam. This is an international event centred around the card game Magic: The Gathering. Visitors come together to play tournaments, meet up and take part in game sessions and panels.

MagicCon in RAI Amsterdam

RAI Amsterdam welcomes the Zuidas Sustainability Award 2026, highlighting the impact of Donation Rooms and sustainable initiatives in the city.

RAI Amsterdam welcomes the Zuidas Sustainability Award 2026

Our Foodmarket is a welcoming catering concept where visitors can choose from a wide range of fresh and fast products throughout the day. The layout is designed to encourage movement and flow: no queues, no fixed break times, but continuous availability of food and drinks whenever it suits the visitor.

RAI introduces Foodmarket

Pay attention: No IAMS 2026 event at RAI Amsterdam

Today, people will unite for Spin for Life, an initiative we are proud to support. For us, Spin for Life represents something we deeply believe in: the power of sport to connect people, strengthen communities, and create positive change. We wish Floris van Oranje the best of luck and every success as he takes on this remarkable spin marathon.

Sport unites at RAI Amsterdam

Intertraffic expands into Southeast Asia with Intertraffic Asia in Bangkok, strengthening its global platform for smart, safe and sustainable mobility.

Intertraffic launches Intertraffic Asia in Bangkok

The Huishoudbeurs celebrates its 80th edition at RAI Amsterdam in 2027, alongside a documentary highlighting its history and societal impact.

Huishoudbeurs celebrates its 80th edition next year

More than 110.000 visitors in one weekend

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The table below shows the Banner Name(s) that will appear on your stand(s). This name was provided during registration and may differ from the company name in your Company Profile. Changing your company name in the profile does not affect your Banner Name. 
If you wish to change your Banner Name, please contact Account Support.

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