Under the denominator "Back to Live", 500 to 1500 visitors experienced their first live event in times of corona. These visitors participated in one of the four trial events that took place between February 15th and 28th.
Back to Live arises from Fieldlab Events, an initiative of the events sector in which various parties work together in making safe and responsible events possible with an increased visitor capacity. RAI Amsterdam is an active member of the Fieldlab community. In co-creation with the government, companies, science, interest groups and the public, Fieldlab validates building blocks during trial events as proof to make the swift return to full operation of events possible.
Testing measures and monitoring behavior
The first two trial events took place at Beatrix Theater in Utrecht, where 500 participants attended a conference and another 500 guests attended a theatre show. Participants were tested for corona before and afterwards. Among other things, the monitoring and testing of pre-registration, reception, catering, hygiene and the visitor behavior were part of the trial. Both events sold out quickly and no one tested positive for corona. The following trial events took place in football stadiums. During both matches there was room for 1500 supporters.
The Netherlands longs for events
There is a lot of enthusiasm for the trial events in March, when concerts and festivals with 1300 to 1500 visitors are put to the test. More than 6,300 Dutch people registered for the dance event (March 6), concert (March 7), dance festival (March 13) or pop festival (March 14), selling out the events almost immediately. As with the earlier trials, measures are tested and visitor behavior monitored by scientists in a controlled, safe and reliable manner. The research results are reported afterwards and shared with the industry.
We are ready!
The RAI is ready for an accelerated return to full operation. The concept The Stage is Yours! is ready to receive 1,175 visitors in a safe and responsible manner. With a floor area of over 116,000 m2, scaling up to multiple larger events is possible. The RAI's corona protocol provides the rules and guidelines that apply to this and helps organisers, exhibitors, suppliers and visitors guarantee the well-being and safety of all those involved.
Image: Nico Alsemgeest Photography