Masters Expo 2021 gets ready for most sensational edition

Tuesday, 9 November 2021

From November 18th to the 22nd, ‘The Forward Edition’ of MASTERS EXPO will take place: Europe’s only exclusive business fair. A major social happening with authenticity, craftmanship and sustainability as pillars and with a deep focus on entrepreneurship and connection. It is the Masters who transform the prestigious Holland Complex in RAI Amsterdam into an arena where doing business is a feast.

MASTERS EXPO sees opportunities for sustainable and future-proof premium businesses that are trendsetting and connecting. A unique opportunity for the sustainable further development of craftmanship and top quality. A tipping point leading from More to Better. A new balance full of positivism. Not only because we could all use some of that, but also because there are new developments and insights that deserve to be known. The luxury industry is traditionally the starting point for innovations. Where a car brand used to choose to launch their top model at the fair, it now also wants to show what it is doing in the field of electric driving and business arrangements. MASTERS EXPO offers that space.

In this CAPITAL OF GREAT BUSINESS, a large number of selected exhibitors, entrepreneurs, investors, CEOs, leaders, politicians and visionaries meet on the exhibition floor to do business, raise a glass, to network and look ahead. Musicians, dancers, singers, exquisite tastings, a secret suite: everywhere there is something to experience and to see. Every day, every hour. And if you want to recover from all the amazement and enjoy a delicious lunch or dinner, you can do that at a record number of surprising culinary hotspots.

The fair will start on Thursday 18th of November with THE EXCLUSIVE PREVIEW. A unique opportunity to be one of the firsts to enter the exhibition floor during an exclusive day and evening as well as experiencing the latest novelties and visionary concepts in real life. The conference center of RAI Amsterdam is also shining this year. During the exhibition days, the innovative offer will be combined with the substantive challenging and inspiring program of MASTERS UNITED in the RAI Theater: lessons from top entrepreneurs and personal interviews led by Wilfred Genee, Humberto Tan and Jort Kelder. Learn from the masters. Think about opportunities. Meet the top of the Netherlands.

Traditionally, the fair closes on Monday with the largest network day in the Netherlands, where all drinks and small-events at the fair are dedicated to high level networking. There is a reason why MASTERS EXPO is called the CAPITAL OF GREAT BUSINESS.