Masters EXPO 2021 opens its doors

MASTERS EXPO, Europe's only exclusive business exhibition, opened its doors to the public today. The program has been adjusted to the Covid-measures currently in force. The Forward Edition, as this edition of Masters EXPO is called, remains a special happening with authenticity, craftsmanship and sustainability as the pillars and with a deep focus on entrepreneurship and connection.

With the introduction of new measures from the Dutch government, the Forward Edition has been transformed into an exhibition with allure, where there is a lot to see and experience. Networking takes place as usual. A large number of selected exhibitors, entrepreneurs, investors, CEOs, leaders, politicians and visionaries will meet the exhibition floor to do business, raise a glass and look ahead together.

The changes to the program particularly affect the larger social components of the event. All evening programmes have been cancelled. The stages, among others for musicians, have been removed and the theater sessions with Wilfred Genee, Humberto Tan and Jort Kelder have a maximum number of visitors. Drinks at bars, restaurants, also the ones at stands, only take place seated at the designated areas and at an appropriate distance from each other. The culinary hotspots at the exhibition have been redesigned for this. It is also mandatory to be seated when having a drink or snack at a stand.

As with other exhibitions, the opening hours have been changed. The exhibition floor will start closing at 5:45 PM. The doors close at 6:00 PM. Restaurant M remains open until 8:00 PM. In addition, there is continuous attention to adhere to the hygiene regulations: keeping a safe distance, greeting verbally or with a hand gesture, regular washing or disinfecting of hands and coughing or sneezing into a paper tissue or inside the elbow.

All these adjustments are in line with the Corona protocol of RAI Amsterdam. This protocol has been written on the basis of the current rules and guidelines of the Dutch government that are in place to guarantee the well-being and safety of all those present. As with all exhibitions at the RAI, we ask everyone, from exhibitor to visitor, to respect these measures and to follow any further instructions.