First Cisco Live in the Netherlands at RAI Amsterdam

Friday, 3 February 2023

Due to the pandemic, the Cisco Live conference had to be postponed for two years in a row, but the time has finally come: the first edition of Cisco Live in The Netherlands will start next week in RAI Amsterdam. The conference offers a unique opportunity for IT-professionals to share knowledge, network and discover the latest technologies.

The EMEA-edition of Cisco Live is a major driver of innovation, knowledge sharing, and business growth in the region. All parties are ready to make a great success of it. For the next four years, Smart City Amsterdam will host the large-scale Cisco event that will attract thousands of visitors. The choice for Amsterdam is based, among other things, on the leading position that the Netherlands occupies within Europe in the field of technological innovation, connectivity, and business growth potential.

“We had to wait a while, but I am really proud that Cisco Live will finally take place in the Netherlands,” says Edwin Prinsen, Managing Director Cisco Netherlands. “I am very much looking forward to sharing our new innovations with customers and partners. Next to that we will also commit to sharing knowledge and stimulating innovation in the Amsterdam region over the next four years.”

Digital ambition
Over the next four years, several business and social initiatives will be launched under the banner of Cisco's Country Digital Acceleration Netherlands program. Through the CDA NL-program, Cisco wants to stimulate innovation in the Netherlands, with the aim of taking the Netherlands further digitally in a sustainable way.

An optimal user experience
Cisco and RAI Amsterdam have worked hardd to prepare the state-of-the-art conference venue to receive the thousands of Cisco Live visitors. RAI Amsterdam, for example, is the first exhibition and conference organization in the Netherlands to be equipped with a powerful WiFi 6 wireless network based on 'intend-based networking', so that visitors can continue to use a stable and fast network with high coverage, even during peak loads.

Via the Cisco Events app, visitors can serve themselves optimally by, among other things, using wayfinding with which trade fair fellows can easily find each other or the shortest route to one of the sessions.

“We are extremely honoured that RAI Amsterdam will be the event location of Cisco Live for the coming four years.” says Paul Riemens, CEO at RAI Amsterdam. “With Cisco's new technology, we can optimally support our visitors. I am therefore certain that Cisco Live Is going to be a huge success!”

The importance of technology
In today's hybrid world, technology plays a more important role than ever. During Cisco Live, Cisco will announce its latest technologies offering in networking, collaboration, security, and applications that help organizations increase productivity, resiliency and agility.