RAI Amsterdam has obtained four number 1 positions in the MT500 research this year. In the category Media, the RAI tops the list, as well as in the subcategories customer centricity, sustainability and employership. In addition to the RAI, the publiser SDU and Belgian DPG Media also received prizes in the same category.
The MT500 is an annual research report focussed on the reputation of Dutch companies. Managers, decision makers and excecutives are questioned about their top three companies in different categories. The research is performed by the University of Amsterdam (UvA) at the request of MT/Sprout. The UvA researches the 500 companies with the best reputation in the Netherlands. Professor Henk Volberta, the leading researcher: "I think that purpose and societal positioning have become increasingly important for the image of organizations."
Response from the RAI
COO Maurits van der Sluis and manager HR Bianca van den Oever speak proudly about the new insights and chances for the RAI after the temporary shutdown due to Covid. Bianca van den Oever: "The RAI is an extremely dynamic workplace. This means we work closely together to reach our goals, and to celebrate our sucesses when we do. Thankfully we were able to preserve our community feeling in the past two years, mainly due to keeping in touch with our employees and partners, both virtually and physically (according to Covid regulations)."
Read the full article on the MT500 site (Dutch only):