Wendy Zwaaf appointed new Manager of Digital & IT at RAI Amsterdam

Wendy Zwaaf-Hoogland started on 1 July 2025 as Manager Digital & IT at RAI Amsterdam. The 47-year-old Zwaaf-Hoogland joins the RAI to optimise IT processes and further develop strategic IT initiatives that contribute to a more data-driven and efficient organisation. Previously, she led IT transformations at EV charging station manufacturer EVBox and was responsible for setting up the entire digital environment at HR service provider USG People. Zwaaf-Hoogland earned her Master’s degree in New Media and Digital Culture from Utrecht University.

Zwaaf-Hoogland is excited about her new role at the RAI. “This position combines strategic challenges with practical matters, which really appeals to me and energises me. What struck me during the application process was how enthusiastic and engaged everyone is. The RAI feels like a team that truly works together towards a shared goal, and I hope to be a part of that soon.”

According to Maurits van der Sluis, COO of RAI Amsterdam, the role of technology and data is becoming increasingly important in the trade fair and events industry. “To further strengthen our leading position, we want to become even more agile in adapting our processes, organisation, and ways of working to seize the opportunities that digital developments offer. With Wendy, we now have the perfect person to help us achieve this. She brings a wealth of experience from various industries and has a proven track record in advancing organisations in the areas of IT and digital transformation.”