IBC brings the global media, entertainment and technology community together at RAI Amsterdam for four days of innovation, inspiration and connection. The event is an international meeting place for professionals involved in the creation, management and delivery of content, offering opportunities to discover the technologies and ideas shaping the future of the industry.

IBC brings the global media, entertainment and technology community together.

IBC brings the global media, entertainment and technology community together at RAI Amsterdam. Discover the latest innovations, connect with industry professionals and explore the ideas and technologies shaping the future of

HumanX Amsterdam 2026 is where the global AI ecosystem converges at a pivotal moment for Europe.

Taking place in Amsterdam, HumanX brings together senior leaders shaping the future of artificial intelligence across technology, business, investment and policy. Known for its content-first approach, the event focuses on practical implementation, credible insight and meaningful connection, not hype or pay-to-play promotion.

Through content-rich sessions, hands-on workshops and focused tracks shaped by industry peers, attendees gain a clear view of how AI is being deployed today and what is required to scale it responsibly and effectively. Every track is designed around real functional challenges, from product and engineering to marketing, finance and operations, ensuring relevance across leadership teams.

With a highly senior audience and speakers selected for their real-world impact, HumanX Amsterdam creates the conditions for serious learning, collaboration and progress. Set against Europe's rapidly evolving AI landscape, it is the meeting place for those driving artificial intelligence forward in practice, not just in theory.

HumanX Amsterdam 2026 brings senior leaders from technology, business, investment and policy together to focus on real-world AI implementation, credible insight and meaningful collaboration across Europe's AI ecosystem.

HumanX Amsterdam

The World Patient Safety Congress Europe is where C-suite, R&D, and Data leaders converge to define the future of patient safety. In addition to examining core areas like benefit-risk management and patient centric approaches, the congress will specifically explore how innovative technologies are transforming safety monitoring. From pharmaceutical drugs, animal health, over the counter drugs to cosmetics and dietary supplements.

Bringing Together The Entire Patient Safety Community. The World Patient Safety Congress Europe is where you find the partnerships, technology, and talent to define the future of pharmacovigilance

World Patient Safety Congress Europe 2026

In October 2026, the Marathon Expo Amsterdam will take place at RAI Amsterdam, the key meeting point for thousands of passionate runners, professionals and sports enthusiasts.

Over three days, leading brands will showcase their latest innovations in running footwear, sports apparel, performance products, health, nutrition and lifestyle. The Expo offers a unique opportunity to engage directly with a highly relevant and purchase-driven audience during one of Europe’s largest running events.

Marathon Expo Amsterdam is the meeting point for thousands of runners and sports enthusiasts. Visitors collect their race bibs and discover innovations in running shoes, apparel, nutrition, and performance from top brands.

Marathon Expo Amsterdam

TechEx Europe 2026, is the ultimate exhibition and conference for industry leaders, visionaries, and tech enthusiasts.

TechEx Europe 2026 is where todays technology leaders come for strategic clarity.TechEx delivers a high-level intelligence briefing across AI, Cyber Security, IoT, Data Infrastructure and Digital Transformation.

TechEx Europe 2026

The World Vaccine Congress is an award-winning series of conferences and exhibitions that have grown to become the largest and most established vaccine meetings of their kind across the globe since 2000. The World Vaccine Congress Europe will be back in October 2026 bringing together the most senior and informed industry experts across the entire vaccine landscape from the likes of WHO, PATH, DCMVN, GSK, Moderna, CEPI and more. The congress will host 2,000+ attendees, 280 speakers, 150+ exhibitors and start-ups over the course of 3 days. With a multitude of tracks, it will cover everything vaccine related from start-to-finish. From basic research to commercial manufacture, this one congress covers the whole vaccine value chain where science, government and manufacturers all come together to create ground- breaking progress. If you are involved in vaccines or new to it because of the pandemic, this is the most important meeting you will be part of in 2026.

The World Vaccine Congress is an award-winning series of conferences and exhibitions that have grown to become the largest and most established vaccine meetings of their kind across the globe since 2000.

Europe's leading vaccine event hosts 2,000+ attendees, 150 exhibitors, and 280+ speakers, covering the full value chain from immune profiling and clinical development, to global health, supply, and access.

World Vaccine Congress Europe 2026

Akaash Singh is bringing his Generational Triumph Tour to Amsterdam for one unforgettable night. Known for his fearless crowd work, sharp cultural commentary, and unapologetic humor, Akaash has become one of the fastest-rising names in comedy. Following successful tours across North America and Australia, he now heads to Europe with a brand-new hour of stand-up comedy.

Fans worldwide know Akaash as the co-host of the hugely popular Flagrant podcast alongside Andrew Schulz, as well as from his hit comedy specials Bring Back Apu and Gaslit. On stage, he delivers high-energy comedy packed with quick wit, honest storytelling, and the kind of jokes that keep you laughing long after the show ends. Expect a night full of big laughs, unexpected moments, and absolutely no filter.

Akaash Singh brings his Generational Triumph Tour to Amsterdam for one night only. Bold, razor-sharp and unapologetically funny, expect a high-energy night packed with big laughs and fearless stand-up.

Akaash Singh: Generational Triumph

MRO Europe is the leading event for the aviation aftermarket, serving professionals across the airline supply chain. With over 11,000 attendees and more than 500 exhibitors from around the world, this is the largest of its kind in the region. It provides a unique platform to explore innovations, build partnerships, and connect with key players in the industry. Attendees can access dynamic content at the Go Live! Theater, located on the show floor, and gain strategic insights at the senior-level conference, which offers a comprehensive look at the regional aviation aftermarket.

MRO Europe is the largest commercial aviation aftermarket event in the region, featuring a senior-level conference and global exhibition that connects key players across the airline supply chain.

MRO Europe

PAN Amsterdam will hold the 39th edition of Netherlands’ leading art, antiques and design fair from Saturday 31 October (Invitation only) to Sunday 8 November.

PAN Amsterdam

ISPO is the world’s most influential trade fair for the sporting goods, outdoor, and winter sports industries, representing the entire value chain—from materials and manufacturing to brands and products, and on to retail and the customer experience. 

In 2026, ISPO will take place for the first time at Amsterdam RAI from November 3–5, with a new mission: to unite the global sports and outdoor industry, forge meaningful connections, and reignite the passion that makes this community so extraordinary. 

Our academic team is supported by Raccoon Media Group in collaboration with Messe München. The event brings together insights, innovation, and passion to set a new standard for the global trade fair and takes place concurrently with the International Running Fair.

Book your tickets to attend:
https://www.ispo.com/register

ISPO is the world’s most influential trade event for the sporting goods, outdoor and winter sports industries, representing the entire value chain

ISPO 2026

Future of Protein Production: industry conference and exhibition with an industry-leading agenda that showcases the latest innovative breakthroughs to help accelerate the commercialization and scaling of alternative proteins. The senior executive-level conference presents an unbiased opportunity to explore and discuss this complex issue with world-leading experts. Discover a wide range of solutions that will have a positive impact through abolishing animal cruelty, reducing global pollution, and improving human health. The senior executive-level conference presents an unbiased opportunity to explore and discuss this complex issue with world-leading experts. Discover a wide range of solutions that will have a positive impact through abolishing animal cruelty, reducing global pollution, and improving human health. Stay up-to-date with the most recent solutions, technology, policy, and concepts across the food system. And get the best opportunities to meet key industry contributors.

Future of Protein Production: industry conference and exhibition with an industry-leading agenda that showcases the latest innovative breakthroughs to help accelerate the commercialization and scaling of alternative proteins.

Future of Protein Production

FPPxCMS Amsteram 2026

The International Running Expo connects the global running industry, bringing together brands, retailers, distributors, run clubs and crews, athletes, and press to discover the latest products coming to market. IRX gives buyers a unique opportunity to explore innovations across footwear, apparel, nutrition, technology, and recovery solutions. Alongside the exhibition, a curated programme of expert talks and market insights ensures attendees leave informed about trends, opportunities, and strategies to grow their business. Co-located with ISPO, IRX connects the running industry to the wider sports ecosystem, offering additional opportunities for collaboration and growth. Whether launching new products, exploring new markets, or strengthening industry relationships, IRX is the must-attend event for professionals driving the future of running.

The International Running Expo (IRX) connects the global running industry.

The International Running Expo

A musical that will make your tail wag! A young man and woman literally become entangled thanks to their beautiful Dalmatians. Together, they form a loving family, especially when the happy dog ​​couple has a litter of adorable puppies. But then Cruella de Vil appears: elegant, glamorous, but above all, life-threatening. She dreams of a coat of black and white spotted fur — and sets her sights on the pups. What follows is a thrilling and hilarious rescue mission to bring the pups to safety.

Many generations fell in love with 101 Black and White Four-legged Friends in the cinema and through the original novel. And now that exciting story can finally be experienced live in the theater.

101 Dalmatiërs - the Musical

Welcome to Metstrade, the leading event for the global leisure marine industry. Bringing together professionals from over 135 countries, it’s the place to explore innovation, build connections and drive business across boatbuilding and marine technology. In a rapidly changing and complex market, Metstrade helps you navigate challenges and seize new opportunities, making it more valuable than ever to attend.

Metstrade connects global leisure marine professionals to explore innovation, network and drive business. In a fast-changing industry, it’s the key event to navigate opportunities in marine technology.

Metstrade

DMWF Europe, the event where marketing leaders shape the future of digital, returns to RAI Amsterdam on 24-25 November 2026. Bigger than ever, this landmark edition will bring together 2,500+ senior marketing professionals, 150+ world-class speakers, and 80+ leading martech exhibitors. Across 10+ conference tracks on 5 stages, attendees will explore the latest in AI, data, personalisation, performance marketing, brand strategy, social media, influencer marketing, digital transformation, customer experience, omnichannel, and content. Take part in hands-on workshops, discover innovative technologies in the expo hall, and build valuable connections through curated networking experiences. Whether you're looking to learn, innovate, or stay ahead of industry change, DMWF Europe 2026 offers the insights, inspiration, and connections to help drive your marketing strategy forward. Register today!

DMWF Europe returns to RAI Amsterdam on 24-25 November 2026, bringing together 2,500+ senior marketers, 150+ expert speakers, and 80+ martech innovators. Explore 10+ conference tracks, hands-on workshops, cutting-edge tech, a

Digital Marketing World Forum (DMWF) Europe

Offshore Energy Exhibition & Conference (OEEC) is a leading international event in the offshore energy industry held each year in Amsterdam. OEEC serves as an essential gathering point for professionals, experts and companies active in the offshore energy sector and beyond. Covering a diverse spectrum, which includes offshore wind, hydrogen, oil & gas and marine energy. OEEC offers a platform for these industry stakeholders to come together, ignite innovation and shape the future of the energy transition.

OEEC is a leading international offshore energy event in Amsterdam, bringing together experts and companies in offshore wind, hydrogen, oil & gas and marine energy to drive innovation and the energy transition.

OEEC is een toonaangevend internationaal offshore-energie-evenement in Amsterdam waar experts en bedrijven samenkomen rond offshore wind, waterstof, olie & gas en mariene energie om innovatie en de energietransitie te stimule

Offshore Energy Exhibition & Conference

Michelle Buteau is bringing The Surviving and Thriving Tour to RAI Theater in Amsterdam for two very special shows on November 28. Known for her hit Netflix series Survival Of The Thickest, her award-winning comedy specials and her larger-than-life personality, Michelle has become one of the biggest and funniest voices in comedy today.

With razor-sharp storytelling, infectious energy and brutally honest takes on life, relationships and modern chaos, Michelle delivers the kind of comedy that keeps audiences laughing long after the show ends. And these performances will be extra special: both Amsterdam shows will be filmed for her brand-new Netflix comedy special.

Michelle Buteau brings The Surviving and Thriving Tour to RAI Theater in Amsterdam on November 28 for two exclusive shows filmed for her new Netflix special.

Michelle Buteau: The Surviving and Thriving Tour

ESPC is Europe’s premium Microsoft 365 and AI learning and networking event. 
With over 120 sessions covering Microsoft 365, AI, Power Platform, Agents, Copilot, Security and more, you will hear the very latest, receive expert advice, and discover ways to work smarter not harder.
ESPC will also feature keynote speakers from Microsoft USA – the people behind the products – allowing you to hear the future first.
Outside of the learning, you can visit a busy expo and enjoy regular networking breaks.
If you are IT professional using Microsoft technologies then you need to be here.

ESPC is Europe’s premium Microsoft 365 and AI learning and networking event. Come along to hear from 100 experts across 120 sessions covering Microsoft 365, AI, Power Platform, Agents, Copilot, Security and more.

European SharePoint - Microsoft 2026

Embark on a choreographic journey set to Antonio Vivaldi's Four Seasons.
A brilliant show for the whole family— not to be missed!

Embark on a choreographic journey set to Antonio Vivaldi's Four Seasons.
A brilliant show for the whole family— not to be missed !

De Vier Jaargetijden 2026

The Vier Jaargetijden

2026 marks 25 years of fostering connections that endure. What began as an idea has evolved into a place where entrepreneurship, creativity, and personal presence converge. MASTERS EXPO will take place in Amsterdam from December 10 to 14—an edition born of ambition, experience, trust, innovation, and time.

Hundreds of leading companies, networks, and brands have aligned themselves with this edition. Design teams are working on spatial layouts, stand concepts, and installations. Behind the scenes, something is taking shape that transcends the traditional trade show floor; the RAI will look unlike ever before.

Not more crowded, but more layered. Not louder, but more intense. Guests will arrive from far and wide—not merely for a program, but for an experience and for one another. The exhibition kicks off with The Birthday Party.

Sales of packages begin on Tuesday, September 1, 2026.

MASTERS EXPO is Europe’s premium business fair, unique in its concept. Each year, around 350 national and international parties come together here amidst an atmosphere of vibrant entrepreneurship.

MASTERS EXPO

A performance by Jimmy Carr is not for the faint-hearted: no joke is too crude and nothing is off-limits. In his rapid-fire barrage of brilliant one-liners and short stories, Jimmy Carr has no regard for political correctness—his only goal is to make people laugh. Moreover, Jimmy Carr is a master of audience interaction. In his uniquely dry comedic style, he mercilessly puts hecklers in their place.

British comedian Jimmy Carr is coming to the RAI.

British comedian Jimmy Carr is coming to RAI with a big dose of crude jokes. Dark-edged humor guaranteed.

Laughs Funny

Jimmy Carr

This December, handpan artist Malte Marten brings a very special evening to Amsterdam: together with percussionist Conrado Molina and multi-instrumentalist Bummela, he will perform a one-night Christmas Special at the RAI Auditorium. An intimate and enchanting concert experience for the most reflective time of the year. Malte Martens' improvised music creates an atmosphere in which the boundaries between artist and audience blur and everyone present is invited to experience moments of deep musical connection with one another. Millions of people already enjoy his music online — and it is precisely this vibrant, authentic energy that he brings to the stage, where it becomes an intense, shared experience. During the holiday season, this warmth takes on an even deeper resonance, offering a rare moment of stillness and togetherness in the midst of the festive rush. Conrado Molina, known for his collaboration with Estas Tonne, expands the trio's sonic depth with his versatile percussion. His rhythms are inspired by different musical traditions and lend the pieces a lively, organic dynamic. The ensemble is complemented by Bummela, multi-instrumentalist and producer. As producer of the 2024 album "An Ode to the Moon," he knows Malte Martens' musical language inside out — ensuring that every musical element comes together in a warm and enchanting whole.
One night. One stage. A moment out of time. The RAI Auditorium Amsterdam, December 2026 — don't miss it.

Malte Marten is a handpan musician, teacher and visionary. While his music lifts the spirit of it's audience, his authentic performance and expressive playing approach creates a atmosphere of inner peace. Malte is one of Europe's best known handpan musicians - known for his positive energy and virtuose playing. During the last years he has organically grown his worldwide fanbase, gaining millions of streams each month. 
Most of his listeners describe his music as a healing experience, transporting the transformative power of the handpan.
Through his music Malte invites his audience to let go of the everyday life and truly pause - for peace within ourselves and in the world.

Malte Marten is a handpan musician, teacher and visionary. While his music lifts the spirit of it's audience, his authentic performance and expressive playing approach creates a atmosphere of inner peace. Malte is one of Europe's best known handpan musicians - known for his positive energy and virtuose playing. During the last years he has organically grown his worldwide fanbase, gaining millions of streams each month.

Malte Marten Live in Amsterdam

CINEMA OF DREAMS – Film, friendship, and pure magic on ice

With CINEMA OF DREAMS, Holiday on Ice presents a new ice show that combines film and live entertainment. The story takes place in an old movie theater that is given a new lease on life by three friends who decide to make films together. Their talent and perseverance are discovered by a producer... and before they know it, they are the new stars of the silver screen. Sounds like a movie, right? But in CINEMA OF DREAMS, the latest show from Holiday on Ice, it really happens. 

In two hours, the 37-member cast takes you through every conceivable film genre: from hard-hitting action to romantic comedy and sparkling science fiction. Cinema of Dreams is full of breathtaking choreography, impressive video images, acrobatics, and a visual spectacle of light and music.  At the same time, the friendship between the main characters forms a common thread throughout the production.

And, of course, the talent of figure skaters and acrobats from all over the world takes center stage. These top performers show why Holiday on Ice has been the world leader for years. Power, precision, emotion, and spectacle come together in a show that is guaranteed to stay with you for a long time. 

Get ready for an unforgettable afternoon or evening full of magic—an experience to enjoy with family or friends.

Holiday on Ice 2026 - CINEMA OF DREAMS – Film, friendship, and pure magic on ice
With CINEMA OF DREAMS, Holiday on Ice presents a new ice show that combines film and live entertainment.

CINEMA OF DREAMS – Film, friendship, and pure magic on ice
With CINEMA OF DREAMS, Holiday on Ice presents a new ice show that combines film and live entertainment.

Holiday on Ice - CINEMA OF DREAMS

What little girl has never dreamed of being a ballerina? What little boy of being a prince? 
Presented on stage by ‘Madame Rose’, making the story understandable to everyone, this wonderful ballet takes young and old alike into an enchanted world, where evil rubs shoulders with good, and where love ultimately triumphs. 
Prima ballerina Iryna Khandazhevska, accompanied by dancers from the prestigious Ukrainian National Opera Ballet, offers a new version of this immortal work, while respecting the classical steps. 
With impressive sets and dazzling costumes, Tchaikovsky's wonderful music takes young and old alike on a magical adventure!

An enchanting ballet in which Madame Rose makes the story accessible to everyone. With dancers from the National Opera of Ukraine, beautiful sets and Tchaikovsky's music, a magical world is created where love conquers evi

Een Speciale Kindereditie: De Notenkraker

A special children's edition of The Nutcracker

Discover The Nutcracker: Ballet and Orchestra
Step into the holiday magic with The Nutcracker, a timeless masterpiece set to Tchaikovsky’s iconic music and Petipa’s libretto. Based on Ivanov’s legendary choreography and performed by the Paris Ballet Theater, this original Franceconcert production is the must-see event of the 2026–2027 holiday season.
Inspired by E.T.A. Hoffmann’s tale, this enchanting story follows young Clara, who receives a nutcracker shaped like a little man as a Christmas gift. On Christmas Eve, the toy comes to life and leads her on a magical adventure: a battle against mischievous mice, a transformation into a charming prince, and a dreamlike journey through a fairy-tale kingdom where flowers and snowflakes dance.
Premiered in December 1892 at the Mariinsky Theatre in St. Petersburg, this two-act ballet remains one of the most performed in the world, celebrated for its spellbinding music and spectacular choreography.
✨ A show to delight children and captivate adults alike.
🎄 The perfect gift to celebrate the spirit of Christmas with family and friends.
👉 Book your tickets now and let yourself be carried away by this timeless winter tale!

Be swept away by the magic of Christmas in Winter 2026 – 2027 by the gr eat classical ballet The Nutcracker

De Notenkraker

Swan Lake, a masterpiece of classical ballet in two acts, returns in 2027 for an exceptional tour in France and Europe. With a brand new production, this show promises to amaze you from start to finish.

Swan Lake 2027 - Ballet en Orkest

It’s no secret that Titus feels right at home on the slopes and that Fien would happily eat every schnitzel she comes across. But after 15 years on stage, millions of views on YouTube and TikTok, and countless laughs shared with their fans, they really do miss their audience. That’s why this new show has just one goal: to make you laugh, scream and roar with laughter! So, get ready! With brand-new sketches, jokes and, of course, the Oliebollenband, this is set to be a show you’ll never forget. This is your chance to laugh with Titus and Fien one last time, sing along to their hits, have your photo taken with them and have the whole family in stitches. A show you really don’t want to miss!

Dig out your very best, most festive, craziest and, of course, greenest outfit from the wardrobe, because Titus and Fien are calling on all visitors to come to the show dressed in ‘Green & Crazy’ costumes. Sign up for the fancy dress competition in the theatre. The person with the best creation will receive a Titus & Fien surprise pack after the show. 

Of course, after the show, Titus and Fien will come to the theatre foyer to meet all the visitors and have their photos taken with them!

After spending several years in the Austrian mountains, the hilarious, eco-conscious duo Titus & Fien will return to the Netherlands for just a few weeks in the summer of 2027 to surprise their audience with an amazing new show!

Titus & Fien Revue - Vooruit, nog één keertje dan!

Tenair

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The table below shows the Banner Name(s) that will appear on your stand(s). This name was provided during registration and may differ from the company name in your Company Profile. Changing your company name in the profile does not affect your Banner Name. 
If you wish to change your Banner Name, please contact Account Support.

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IBC

11 September 2026

IBC

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