Online and virtual meetings can never replace live encounters. If the COVID period taught us anything, it’s that inspiring people, strengthening relationships and closing deals are best achieved face-to-face. At the same time, however, exhibitors have become more selective and participating in physical events is no longer a matter-of-course. Exhibitors first need to know what they will receive in return… And you can help them work this out.
Return on Investment is a simple calculation: the results gained from taking part in an exhibition minus the costs involved. The latter investment is easily quantifiable but how can exhibitors determine the return? Read it is our newest whitepaper.