World Masters of Projection Mapping to debut in Amsterdam

A new competition dedicated to showcasing the finest in projection mapping has been launched as a cooperative venture between Amsterdam Light Festival, event organiser Integrated Systems Events (ISE) and RAI Amsterdam. The World Masters of Projection Mapping will take place from 14 January 2018 until 9 February 2018.

Work from five competing artists will be shown on the facade of EYE Filmmuseum. The challenge for the artists will be to create a work of video art to be mapped onto the extraordinary three-dimensional architecture of the EYE Filmmuseum, to be experienced from multiple viewpoints. The projection mapping will be fully visible for the public from boats sailing on the IJ, the quay near Central Station and the Amsterdam Tower. On 9 February the winner will be announced on the final day of the ISE exhibition at RAI Amsterdam.

Amsterdam Light Festival is an annual cultural winter event exhibiting tailor-made light artworks on the canals and Marineterrein Amsterdam. Integrated Systems Events is the producer of the Integrated Systems Europe exhibition, the world’s largest Audio Visual and systems integration exhibition. RAI Amsterdam is the long-term home of ISE.

Paul Riemens, CEO RAI Amsterdam commented: “Connecting people, ideas and visions at RAI Amsterdam creates quality and added value for organiser, exhibitor, visitor and the City of Amsterdam. By opening up our network in the City and supporting communities around events we generate a platform that will enrich this connection even beyond the event days and liaises to new partners. World Masters of Projection Mapping is a prime example of ‘connecting’.”

Mike Blackman, ISE’s Managing Director commented: “The addition of the World Masters of Projection Mapping competition to Amsterdam Light Festival presents the finest in creative, technical and production skills. I believe it will strongly resonate with ISE exhibitors and attendees. The fact that the final will take place during ISE 2018 adds to the excitement. We are delighted to be working with both RAI and Amsterdam Light Festival on this new venture. Both organisations have a proven track record regarding events in the city of Amsterdam and we are confident that we can make the World Masters of Projection Mapping a great success.”

Lennart Booij, artistic director of Amsterdam Light Festival commented: "With this first edition of the World Masters of Projection Mapping we are keen to show the high-quality artistic level of projection mapping combined with the possibilities of technological innovation. This is an outstanding opportunity to display art on one of Amsterdam’s most iconic and spectacular facades: for over four weeks, EYE Filmmuseum will be the canvas for contemporary video art. Accessible for everyone to admire and experience.”

About Amsterdam Light Festival

From 30 November 2017 until 21 January 2018, the sixth edition of Amsterdam Light Festival takes place. The 35 artworks and installations by contemporary (international) artists, designers and architects light up the city centre on and around the canals.This edition, artists were challenged to work within the theme ‘Existential’. With Existential Amsterdam Light Festival wants to stimulate visitors to think about what unites people and what role light plays in this. Among the artworks there is a special light artwork of the world-renowned Chinese artist and activist Ai Weiwei. Like every year, the festival can be admired on both water and land. The water exhibition presents a large amount of light artworks on the Amsterdam canals, lit daily between 17.00 and 23.00 (until 20.00 on New Years Eve). Various canal companies offer boat tours along these light artworks. The land exhibition presents light artworks at the Marineterrein for the first time this year, from 14 December 2017 until 7 January 2018. The artworks are lit daily between 17.00 and 23.00 (until 20.00 on New Years Eve). The light artworks in this exhibition and the special historic area, at walking distance of Amsterdam Central Station, can be explored at visitors' own initiative.

www.amsterdamlightfestival.com

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