PLMA receives mayor’s chain

Tuesday 19 and Wednesday 20 May 2015, RAI Amsterdam welcomes PLMA’s “World of Private Label” International Trade Show. Over the past decade PLMA has developed into one of the top events in Amsterdam RAI. With the international marketing campaign ‘Be the mayor of the world’s most compact metropolis’, Amsterdam RAI allows event organisers to be the ‘mayor’ of Amsterdam for the duration of the event. On Tuesday 19 May, Maurits van der Sluis, Director Executive Vice President at Amsterdam RAI, handed the mayor’s chain to Brian Sharoff, PLMA’s President.  Every link in the mayor’s chain represents a unique element with which Amsterdam RAI helps organisers create a successful event. These include the Netherlands, Amsterdam, accessibility, knowledge & network, ROI, flexible configuration, services, meaningful experiences, innovation and sustainability.

“RAI Amsterdamwants events to be part of the city and vice versa,” says Maurits van der Sluis, Executive Vice President at RAI Amsterdam. “We help them to achieve their goals and create a meaningful experience. This campaign is designed to inspire international organisers with the unique event possibilities of the RAI and the city of Amsterdam, and welcome them as a mayor. I am honoured to hand the mayor’s chain to Brian Sharoff.”

The success of PLMA
For thirty years, PLMA’s annual “World of Private Label” International Trade Show has brought retailers together with manufacturers to help them find new products, make new contacts, and discover new ideas that will help their private label programmes succeed and grow. Private label market share stands at its highest ever. The future promises even more private label as retailers expand internationally and take a larger role in marketing themselves and the products that they sell.

PLMA’s 2015 “World of Private Label” presents over 4,200 exhibit stands including 56 national and regional pavilions. With over 12,000 visitors expected, the show’s growth is continuing. As a result, the American organiser with the International Council office based in Amsterdam, has expanded its exhibition space with a large pavilion this year.

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