More brands showcase sustainable and fair trade baby products at Negenmaandenbeurs (Nine Months Fair)

The growth in the number of ‘green’ products that will be presented at the Negenmaandenbeurs for new and expectant mothers illustrates the increasing importance of the issue of sustainability. In addition to a doubling of the number of brands at the Puur Baby Plaza, this year’s exhibition will also provide room for six sustainable start-ups. These will be showcased on the special ASN Bank start-up square where visitors can explore the eco-friendly theme via various creative workshops. The Negenmaandenbeurs will be held from 22 to 26 February in RAI Amsterdam.

Greater awareness among parents
The Negenmaandenbeurs will be the ideal place for brands to inform expectant parents about the sustainable choices they can make for their child. The visitors, of which 63% are expected to be pregnant women, will be looking for straightforward information combined with a fun excursion.

“There is an increasing demand for sustainable products and food among expectant parents,” Negenmaandenbeurs exhibition manager Danielle Master Wassink explains. “They are consciously choosing wholesome products such as personal care items without chemical additives, sustainable textiles and organic foods.” The range of ‘green’ companies is also increasing, Danielle notes. “The number of participating companies in the Puur Baby Plaza, the square featuring wholesome baby products, will be at least double that of last year.”

Sustainable workshops
The start-ups have developed creative workshops especially for this edition of the Negenmaandenbeurs, allowing visitors to the exhibition to find out on their own and in a playful way how they can take steps towards a healthier lifestyle for their child. They jointly offer a varied and interactive workshop programme, ranging from dyeing ‘swaddles’ (hydrophilic cloth in organic cotton) with natural dyes to creating toys from wood and wheels. In addition to these creative workshops, there will be a workshop about food at the Goodbaby Food stand. Visitors will also be able to sample snack vegetables every day in Tommie’s Vitamin Garden.

Practical information about the Negenmaandenbeurs 2017
The Negenmaandenbeurs will take place from Wednesday, 22 February to Sunday, 26 February 2017 in RAI Amsterdam. The exhibition will be open daily from 11:00 to 18:00, and until 22:00 on Thursday 23 and Friday 24 February. The BabyBeGood workshop pavilion powered by ASN Bank will be part of the Puur Baby Plaza and can be found at stand 08.PB8. Visitors to the Negenmaandenbeurs can also access the Huishoudbeurs and the Pasar Colours Festival free of charge on the day of their visit.

A ticket purchased online in advance until or on 21 February will cost €15.95 and can be obtained via www.negenmaandenbeurs.nl. Children until four years of age can enter for free, while kids until 12 years of age will be admitted for €5. Special day return tickets from any railway station in the Netherlands can be obtained from Dutch national rail operator NS for €18.

For more information on the workshop programme, see www.babybegood.nl/workshops.

For more information on the limited edition BabyBeGood box, visit www.asnbank.nl/babybegood.

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