Innovative catering concept

Heart-warming Amsterdam, the regional catering concept of RAI Amsterdam, has won the Silver Award in the ‘Innovative Catering Concepts’ category of the UFI Operations & Services Award, presented by the organisers of the UFI (The Global Association of the Exhibition Industry). The RAI concept is aimed at the sustainable use of ingredients produced in the Amsterdam region.

The UFI Operations & Services Award is presented to companies that have realised new, innovative, original, effective and sustainable catering concepts. RAI Amsterdam, Suntec (Singapore), and ExCel (London) presented their case studies at the UFI Operations and Services Meeting in London. Participants in the meeting were then invited to vote for their favourite catering concept. Suntec (Singapore) was chosen as the award winner by UFI, with RAI Amsterdam coming in second.

Heart-warming Amsterdam: delicious, sustainable and innovative
The Heart-warming Amsterdam ingredients are environment and animal-friendly. In addition to promoting local produce, the concept focuses on the sustainability of our wider society. Care farms for outings or education, small local farms, urban greenhouses and dairy farms in the region are seen both as suppliers and an important source of inspiration to the kitchen staff. It is an excellent way to introduce event visitors from around the world to the quality of products found in and around Amsterdam.

“RAI Amsterdam is increasingly focused on proactively supplying sustainable products, services and solutions," says Rientz Mulder, executive chef at RAI Amsterdam. “We continue to renew our catering range to ensure it meets guest expectations, and this includes increasing the sustainability of our products. Heart-warming Amsterdam is a great step in the right direction.”

About RAI Amsterdam
With its Heart-warming Amsterdam concept, RAI Amsterdam has established close connections with local producers. RAI Amsterdam has been bringing different worlds, people and markets together, at home and abroad, since 1893. It is an international exhibition and conference organiser for events in the Netherlands and abroad, and operator of the RAI Amsterdam Convention Centre. The company organises some 500 events each year, including exhibitions, conferences, corporate events and other events, which welcome around 1.5 million visitors. In addition, the RAI provides event-related services to event organisers, exhibitors and visitors. See for more information.

About UFI
UFI is the association of the world's leading tradeshow organisers and exhibition centre operators, as well as the major national and international exhibition associations, and selected partners of the exhibition industry. Its main goal is to represent, promote and support the business interests of members and the exhibition industry. UFI represents over 650 member organisations in 83 countries around the world. Over 900 international exhibitions bear the UFI-approved label, which guarantees quality for visitors and exhibitors alike. More information is available at

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