IBC celebrates golden jubilee at RAI Amsterdam

From 15 to 19 September, Amsterdam was the home to the International Broadcasting Convention (IBC). RAI Amsterdam hosted the 50th edition of this prestigious exhibition, which has become the largest annual trade event to take place in the Dutch capital.

RAI Amsterdam COO Maurits van der Sluis is proud to welcome IBC for this milestone edition: “The IBC is a well-known phenomenon in Amsterdam and this year we’ll be celebrating its golden jubilee. Since IBC moved to Amsterdam in 1992, the exhibition concept and size have made it our largest and most challenging client. Each September sees RAI Amsterdam operating at full speed to host this spectacular event.”

Impact on Amsterdam
IBC also has a huge economic impact beyond the walls of the RAI as it features over 1,600 exhibitors from more than 170 countries showcasing the latest (technical) developments in the field of electronic media and entertainment. “These exhibitors in turn attract more than 55,000 professionals who stay in the Dutch capital for several days,” continues Van der Sluis. “This is a superb example of how RAI Amsterdam serves as a knowledge hub and an economic force for the entire city of Amsterdam.”

Ecorys research has shown that every ‘international’ euro spent in the RAI equals seven euros spent in the region. This means that the RAI contributes approximately 700 million euros to the Amsterdam economy each year.

Award-winning event
The importance of IBC to the Dutch capital was further emphasised in 2016 when it won the ‘International’ category at the Amsterdam Business Awards. These awards are presented to organisations that have proven to be an example in their way of doing business and have made a clear contribution to the Amsterdam region in areas such as job creation, innovative products, social & environmental solutions and city marketing. It was especially impressive that IBC received this award for contributing to the region despite having no specific Dutch roots of its own.

IBC’s 50th anniversary charity football match
As part of its golden jubilee celebrations, IBC organised a charity fundraising football match against Lucky Ajax, a team of Dutch footballing legends. The ‘IBC Big Match’ took place on Saturday 16 September at the Friendship Sports Centre stadium in Amsterdam North and was open to all with free entry. The fee for each player is donated to two charities: The Friendship Sports Centre and the Edwin van der Sar Foundation, while IBC encouraged attendees to make donations throughout the show.

About IBC
IBC is the world’s leading media, entertainment and technology show and returns to RAI Amsterdam every year.

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