Huishoudbeurs attracts younger visitors

The 71st edition of the Huishoudbeurs was well-attended by younger Dutch visitors, with over 33% of the visitors in the age category up to 29 years. These figures represent a 6% rise in this age group for the leading lifestyle event for Dutch women. The theme of this year’s exhibition was Welcome to the Future, featuring a wealth of innovations in the field of housekeeping and shopping. Over the nine days, the event attracted around 250,000 visitors. The next edition of the Huishoudbeurs will take place from 18 to 26 February 2017 in RAI Amsterdam.

The preliminary results of a survey held among Huishoudbeurs visitors shows that the average visitor gave the exhibition a satisfaction score of 7.4, an increase on last year’s 7.1. In addition, the survey showed that 94% of visitors attend the event for a fun day out, and that new products/services are also important. The average visitor attendance was six hours, the average group size was 2.6 people, and the most popular segment was Food & Drinks.

Over the nine days, the 71st edition attracted a total of 249,702 visitors; a clear increase in visitor numbers compared to last year. The Nine Months Fair (for new and expectant parents), which took place during the Huishoudbeurs, was also successful. This event was opened on 24 February by actress Liza Sips and 15 toddlers.

Proud exhibition manager
“With the debut of the Happy & Healthy segment, many new innovations, a new platform for bloggers and vloggers, and great visitor numbers, we are very satisfied,” says Nicole Mengerink, proud exhibition manager of the Huishoudbeurs. “The Asia Pasar Malam Festival, The Model Covention, Liever thuis! and the Best Friend Event also helped make this edition of the Huishoudbeurs very special.”

Practical information Huishoudbeurs 2016
The Huishoudbeurs takes place from 20 to 28 February 2016 in RAI Amsterdam and the main sponsors are Miss Etam and Leaseplan. The exhibition is open daily from 11.00 to 18.00, and on Thursday 25 and Friday 26 February from 11.00 to 22.00. Festival Fantastique (Hall 2) and Happy & Healthy (Elicium) are open daily from 10.00. More information: »

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