- By RAI Amsterdam
- Posted: August 31, 2015
AutoRAI 2017 cancelled
Over the past few years, RAI Amsterdam B.V. and the RAI Association have worked tirelessly to make sure the AutoRAI exhibition would continue. Since 2009, they worked closely together with the sector to find cost-efficient and innovative solutions, resulting in the development of a concept that suited exhibitors and visitors alike.
This innovative concept received international recognition when it was introduced for the successful edition of AutoRAI in April 2015. Unfortunately, this has not provided a sufficient basis for continuing the event in the future as not enough brands are willing at this stage to register for the next edition of AutoRAI in 2017.
We are very sorry to disappoint the many car enthusiasts for whom we developed the biennial event. It is also a blow to our colleagues and business partners who put their heart and soul into organising the AutoRAI exhibition.
It is very sad to see the AutoRAI disappear from the RAI Amsterdam calendar. AutoRAI is at the foundation of our history and has served as an icon of the RAI to the Dutch public.
On the other hand, over the past decade RAI Amsterdam has been transformed into an international exhibition organiser. Our strategic focus on large, international multi-day events has considerably reduced our dependence on national consumer exhibitions like the AutoRAI. In 2014, 70 per cent of the 544 events (RAI-owned titles and other external events) were internationally oriented.
Nonetheless we regret the loss of a fine event. RAI Amsterdam is now considering alternative uses of the booked space in 2017.