- By RAI Amsterdam
- Posted: May 05, 2015
AutoRAI 2015 makes succesful comeback
AutoRAI 2015, the largest automotive event in the Netherlands, welcomed a total of 291,717 visitors, 21,369 more than the 2011 edition despite being one day shorter in duration. With more visitors and car brands on the exhibition floor than ever, AutoRAI 2015 was an enormous success. Moreover, both visitors and exhibitors were very enthusiastic about the new setup of the exhibition, with two thirds giving the AutoRAI a score of eight or higher in post-show surveys. The participating car brands indicated that they generated more leads than expected and are convinced that the new setup has a bright future ahead. The 60th AutoRAI will take place in Amsterdam RAI from 30 March to 9 April 2017.
Successful new exhibition concept
“The high visitor numbers to AutoRAI2015 were without precedence,” says Roelant Groen, exhibition manager of the AutoRAI. “No other paid consumer event in the Netherlands attracts as many visitors. After the cancellation of the event in 2013, we can unequivocally say that the AutoRAI has made a great comeback.”
Surveys show that an exceptional 42% of visitors used the AutoRAI as part of their considerations for buying a new car, and 95% indicated that their visit helped in the decision-making process. Visitors spent an average of 4.6 hours at the exhibition and 95% indicated that they found what they were looking for. The enthusiasm among visitors was also clearly illustrated by the many posts on social media praising the setup, comprehensive offer, innovations and atmosphere.
Car brands very positive
A premier for the automotive industry was that the stands at the AutoRAI were designed in partnership with the car importers. Uniquely, the design was similar for all participants while being distinctive enough to ensure that each brand stood out. After the event, the exhibitors expressed their delight with the new formula. “In marketing terms, the AutoRAI was Motion & Emotion,” commented Ellis Blasé, spokesperson for Peugeot Nederland. “It was a very positive experience.” Jeroen Maas of Opel Nederland was equally satisfied: “Ultimately it is the visitors that decide whether a concept is a success. Over the last few days it became clear that the new setup of the AutoRAI was more than satisfactory. The response was very positive, and Opel couldn’t agree more.”
Janet Richter, communication director of Renault Nederland is looking forward to what is to come: “Both Renault and Dacia received many interested people at their stands. We are very pleased with the progress and character of this edition of the AutoRAI and believe that the new setup ensures a bright future for the exhibition.” The exhibitors featuring exclusive cars were also very upbeat. “It was wonderful to see the AutoRAI return after its absence,” says Arjen van Beek of Louwman Exclusive. “The AutoRAI and cars are clearly back in the spotlight and this was reflected by the sentiment among visitors as well as manufacturers. This is why we were able to show the European premier of the McLaren 570s at the event.”
Steven van Eijck, general director of the RAI Association, was also enthusiastic: “I am very pleased with the response to the new AutoRAI concept by visitors and car brands alike. Together with representatives of the RAI Association, Amsterdam RAI and the participating brands worked hard on the new setup in the run-up to the event. The positive feedback and visitor numbers show that their efforts were effective, which is an excellent development for a sector that could use more good news. It is clear that the AutoRAI is very much alive and, with the success of this edition, everyone can safely put AutoRAI 2017 in their agendas!"