3D LEGO® model of nhow Amsterdam RAI hotel revealed at IMEX Frankfurt

  • April 19, 2016
  • RAI Amsterdam
  • Video

NH Hotel Group and RAI Amsterdam have presented a 3D LEGO® model of the nhow Amsterdam RAI hotel at IMEX Frankfurt The model represents the 650-bedroom nhow Amsterdam RAI hotel, that will become the largest hotel in the Benelux. After nhow Milan, nhow Berlin and nhow Rotterdam, the iconic nhow Amsterdam RAI hotel will be a hotspot for both business and leisure guests to experience excellent hospitality, service and gastronomy. The addition of a hotel will further secure RAI Amsterdam's competitive position as well as attracting key events and congresses in the international trade fair and conference market. For everyone who wants to stay updated on this unique project, a dedicated web portal has been launched: buildingnhow.amsterdam.

IMEX premiere
The 91-metres tall building will be a significant addition to the Amsterdam skyline. NH Hotel Group and RAI Amsterdam are delighted to present the future building in such a striking and sustainable way. Visitors of IMEX have the chance to ‘feel’ the future hotel at first hand, as the 3D LEGO® model has been premiered at the event this week.

nhow brand
With its 650 rooms, nhow Amsterdam RAI will become the largest hotel in the Benelux. After nhow Milan, nhow Berlin and nhow Rotterdam, the iconic nhow Amsterdam RAI hotel will become the next stop for NH Hotel Group’s cosmopolitan, creative and disruptive brand. The hotel’s eye-catching design is drawn by the world-famous Dutch architects of OMA, founded by Rem Koolhaas.

On-site headquarter hotel
For international, multiday congresses, exhibitions and other events, the addition of nhow Amsterdam RAI means that there is now a high-quality headquarter hotel available for visitors, exhibitors, speakers and the organizing teams on site. The hotel is located on the RAI complex: in the triangle of the Europa Boulevard, the highway A10 and the RAI. Construction of the hotel is slated to begin in mid-2016 and the hotel will be open mid-2019.

About RAI Amsterdam
Bringing together people, both physically and virtually, expands borders... it inspires! RAI Amsterdam has been bringing different worlds, people and markets together, at home and abroad, since 1893. The RAI is an international exhibition and convention company which organizes events in the Netherlands and abroad and operates the RAI Convention Centre in the Zuidas business district of Amsterdam. The RAI welcomes around 1.5 million visitors a year to approximately 500 events such as exhibitions, conventions and corporate and other events. The company also provides event-related services to organizers, exhibitors and visitors. For more information, visit www.rai.nl.

About NH Hotel Group
NH Hotel Group is listed on the IBEX 35 stock exchange of Madrid and has nearly 400 hotels in 30 countries in Europe, Africa and North- and South-America. The portfolio of the NH Hotel Group includes the 3- and 4- star urban NH Hotels, the NH Collection flagship hotels, the nhow designhotels and the Hesperia holiday resorts. Worldwide more than 20.000 employees work day and night to deliver the best service for the best price to the 16 million guests the hotel chain welcomes yearly.
The hotels of NH Hotel Group have been rewarded with the Zoover Award for Best Hotel Chain of 2014 and 2015. For more information, visit www.nh-hotels.com and www.nh-collection.com.

See the complete 3D LEGO® model in the video below.

For more information on the hotel, please visit www.buildingnhow.amsterdam.

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