The jury unanimously crowned the solution from the team ‘From purple to virtual’, which combined modular stand-building with ‘mixed reality’. This concept enriches sustainable stands with an interactive digital world, featuring reusable stand building blocks transported by robots to minimise external logistics.
 
Jury chair Annemarie van Gaal explained the decision with a quote from renowned ice-hockey player Wayne Gretzky: “Skate to where the puck is going, not where it has been.” She went on to say that, “with its ‘mixed-reality’ concept, this team is blazing a trail for the entire event industry.” The winning team will donate their 2,500-euro cheque to the Ocean Cleanup, their charity of choice.