These are interesting times, to say the least. How are these global and local changes impacting the meeting and experiential marketing industry? Where’s the friction?

Leave your contact details to download trend report  »

In the new RAI Insights trend report you will find ten general questions that can help you identify some important issues – and some tips to ensure that your events shine in the light of today’s and tomorrow’s trends. This includes learning from the experience of international event professionals that cuts to the pith of the matter: best practice and fast forward.

We hope that you will be inspired by this report as we are by the many exciting opportunities we see in the near future!

Trend reports

Connected society

We believe in the power of connecting. In this era of smart and mobile devices getting connected is fast and easy. Technology makes it possible to connect everybody and everything - all the time. We call this the connected society.Together with TrendsActive and Ruigrok | NetPanel, we have compiled a selection of the very latest insights regarding the connected society. These are based on qualitative research and sociocultural trend analysis.

connected society

Future Proof

By 2017, events will have changed as people’s needs and the way they connect change. An event is about more than bringing people together at a specific time in a given physical place. The scope of events is greater than ever before.The RAI Insights report summarises trends and their impact on events. In addition, a scenario for events in 2017 is identified, as well as ideas for event professionals to create value for visitors.

Future proof

Generation X and Y

Transparency, honest information and a sense of exclusivity? Or co-creation, guided tours and knowledge exchange? The event industry is rapidly developing and RAI Amsterdam has carefully studied the wishes and demands of the current and future generations of exhibition visitors.

Generation X and Y