Customer journey exhibitors
How to increase the impact of your participation?
Experiences in the marketing mix is a necessity. One-on-one meetings with potential customers and relations are becoming increasingly important for organisations looking to really connect with their target group. Events represent a crucial platform for this.
From the first moment they have the idea to make use of an event as a medium to the last contact they have with a customer they met at the event, what are the most important benchmarks?
RAI Amsterdam has mapped out the exhibitors’ customer journey. We hope this will provide inspiration for all types of events.