How do you
ensure that a carefully arranged business event has the effect envisaged on the
drawing board? How do you increase the impact of your event?
The latest edition of RAI Insights explores the overall visitor experience. Step into your visitors’ shoes and join them on their customer journey.Leave your contact details to download RAI Insights »
By charting their journey step by step, you can learn which moments are crucial to optimise your target group’s visit to an event. We recently went through this process ourselves at RAI Amsterdam and are pleased to now share the main insights with you along with five clear recommendations.