RAI Insights

How do you ensure that a carefully arranged business event has the effect envisaged on the drawing board? How do you increase the impact of your event?

The latest edition of RAI Insights explores the overall visitor experience. Step into your visitors’ shoes and join them on their customer journey.

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By charting their journey step by step, you can learn which moments are crucial to optimise your target group’s visit to an event. We recently went through this process ourselves at RAI Amsterdam and are pleased to now share the main insights with you along with five clear recommendations.

Trend reports

No shine without friction

These are interesting times, to say the least. How are these global and local changes impacting the meeting and experiential marketing industry? Where’s the friction?

In this RAI Insights trend report you will find ten general questions that can help you identify some important issues – and some tips to ensure that your events shine in the light of today’s and tomorrow’s trends.

No shine without friction >>

Connected society

We believe in the power of connecting. In this era of smart and mobile devices getting connected is fast and easy. Technology makes it possible to connect everybody and everything - all the time. We call this the connected society.Together with TrendsActive and Ruigrok | NetPanel, we have compiled a selection of the very latest insights regarding the connected society. These are based on qualitative research and sociocultural trend analysis.
connected society

Future Proof

By 2017, events will have changed as people’s needs and the way they connect change. An event is about more than bringing people together at a specific time in a given physical place. The scope of events is greater than ever before.The RAI Insights report summarises trends and their impact on events. In addition, a scenario for events in 2017 is identified, as well as ideas for event professionals to create value for visitors.
Future proof

Generation X and Y

Transparency, honest information and a sense of exclusivity? Or co-creation, guided tours and knowledge exchange? The event industry is rapidly developing and RAI Amsterdam has carefully studied the wishes and demands of the current and future generations of exhibition visitors.
Generation X and Y