The seminar will focus on international marketing strategy and explore successful student recruitment activities for higher education institutions.27 Mar t/m 28 Mar 2017
From 27–28 March, the European Association for International Education (EAIE) will be hosting a Spotlight Seminar on International marketing strategy: find your niche and climb to the top. The event will explore successful international student recruitment through market segmentation and is packed with opportunities for information sharing, collaboration and discussion on all aspects of international marketing strategy.
Participants will gain practical tools for developing their institution’s international marketing strategy and translate it into concrete recruitment activities. The event will have a ‘Builders’ (beginners) and an ‘Architects’ (advanced) session path, making it suitable for all marketing and recruitment professionals working in international higher education.
Register by 6 March 2017.
The European Association for International Education (EAIE) is the European centre for knowledge, expertise and networking in the internationalisation of higher education. We are a non-profit, member-led organisation serving individuals actively involved in the internationalisation of their institutions through a combination of training, conferences and knowledge acquisition and sharing. We equip academic and non-academic professionals with best practices and workable solutions to internationalisation challenges.