Water bottle's plunger-style filter purifies instantly

The list of reasons to avoid bottled water seems to grow longer every day. While much of the controversy so far has focused on plastic waste and BPA, Australian Half a Teaspoon wants the world to realize another simple fact: namely, that it takes at least 3 litres of water to make just one litre of bottled water.

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Wine by numbers, with a digital content twist

We've seen several innovations at the intersection of wine and technology, including Aromicon's "virtual taste search engine," which we featured just last week. Dutch startup 94wines is now bringing a new technological twist to the table, so to speak, by offering a line of numbered and colour-coded wines that can be personalized with digital content.

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Wine search engine uses animation to portray aromas

Billed as a 'virtual taste search engine', Aromicon lists thousands of wines categorised by every imaginable detail. Wines can be browsed by region, grape variety or food pairing, as well as searched by keyword. There's also the option to browse according to taste, featuring a huge range of subtleties to satisfy the requirements of the most practiced palette – everything from 'kiwi' and 'butter', to peculiarities like 'animal' and 'blood' (luckily you can opt to exclude those).

Although the site is in German, it's almost navigable by its icons alone – hence the name. And in a visually innovative twist...

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Beer-loving crowd aims to buy Pabst Brewing
Co.

BuyABeerCompany.com presents the most ambitious crowdsourcing effort yet: USD 300,000,000 for the Pabst Brewing Co. The 165-year-old firm, third-largest beer company in the US (going by 2008 sales), was originally sent to market by the IRS in 2000 as tax laws would not permit ownership by the non-profit Kalmanovitz Charitable Foundation.

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