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Edition 22 – September, 2009
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Geachte heer/mevrouw,
Laat u als abonnee op de Horecava Scoops deze maand verrassen door de volgende innovatieve ideeën van 'around the globe':
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Customised cookies, baked to order in 2 minutes |
Mix-ins have been a staple in many ice cream shops for years already, allowing customers near infinite possibilities in designing their own creamy confection. Now bringing comparable potential to the world of cookies is Toronto's Sweet Flour Bake Shop, which lets patrons design their own baked treats and eat them fresh from the oven just two minutes later.
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School lunch menus published via Twitter |
School lunches are increasingly a focal point in the ongoing battle against childhood obesity, drawing even the attention of British celebrity chef Jamie Oliver. Following survey results suggesting that one of parents' top concerns is that they don't typically know what's on the menu on any given day, the UK's School Fund Trust has partnered with Somerset County Services to publish its school menu each day via Twitter.
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HORECAVA 75% volgeboekt |
De interesse om deel te nemen aan Horecava 2010 is groot. Nu, medio september, is al 75% van de beursvloer volgeboekt. Het is opmerkelijk dat in deze recessie het aantal inschrijvingen gelijk is gebleven in vergelijking met dezelfde periode vorig jaar.
Exposanten blijven investeren in beursdeelname. Ze geven aan dat het juist nú belangrijk is om de markt te ontmoeten. Bedrijven stellen wel hun marketingdoelstellingen veel scherper. Er is behoefte aan het meedenken over een succesvolle beursdeelname waarbij verder wordt gekeken dan de vierkante meters. Daar sluit de opzet van de diverse doelgroepwerelden zoals NACHTLEVEN en HOTEL goed bij aan. Horecava 201 vindt plaats van 11 tot en met 14 januari in Amsterdam RAI.
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Tokyo cafe puts samples on the menu |
Two years ago, we wrote about Tokyo's Sample Lab, which connected brands with consumers by letting them test and take away new products. The concept was quickly picked up in other parts of the world. Now, the original Sample Lab has reopened as one-of-a-kind marketing cafe targeting Japanese women in their 20s and 30s with free samples in exchange for their visits and views, in a relaxed and informal setting.
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Domino's delivers pizzas to doors |
Most people order pizzas when they're at home or at work. Aiming to broaden those delivery horizons, Domino's Pizza in the Netherlands recently placed white doors in the park and on the beach.
Dubbed Domino's Delivery Points, the doors prominently featured the company's phone number, as well as doorbells for delivery people to ring.
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Guide to BYO-friendly restaurants |
When it comes to eating out, budget-squeezed consumers are increasingly seeking out wallet-friendly alternatives to the traditional, full-service restaurant meal, as we've already noted in our stories about Charlie's Burgers and Kogi Korean BBQ, to name just two. Picking up on that theme comes GoBYO, a site that aims to guide restaurant-goers to venues that will let them bring their own wine.
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