Horecava 2008 - SCOOPS

Horecava 2008 - SCOOPS

HORECAVA 2008

Edition 1 – December 12, 2007
Pay-as-you-wish restaurants >> Pizzeria on antique wheels >> Taste strips for mass-sampling >> Yotel's no frills chic >> Baby brand space >>

	Geachte heer/mevrouw,
	Dank u wel voor uw aanmelding voor de Horecava nieuwsbrief. We zijn verheugd u de eerste versie te kunnen toesturen. Als insteek hebben we gekozen voor 'international business innovation', vandaar dat u de tekst in het Engels zult aantreffen. We maken hierbij gebruik van de content van Springwise, zodat u gegarandeerd de laatste innovatieve ideeën 'from around the globe' ontvangt.
	Met gastvrije groet, Joke van der Wijngaart Beursmanager Horecava

	Pay-as-you-wish restaurants
	After featuring Paste magazine's pay-what-you-want subscriptions last month, one of our Springspotters alerted us to a restaurant in Vienna where diners decide how much they'd like to pay.

	Pizzeria on antique wheels
	We covered mobile pizza kitchen trucks back in 2005 with our look at Wisconsin's Super Fast Pizza. Super Fast Pizza didn't make it but today the Big Green Truck has picked up on that concept and brought it into the Experience Economy. It all begins with a beautifully restored 1946 International Harvester truck – yes, it is green – the interior of which has been converted into an upscale pizzeria, complete with Italian-made wood-burning oven, cappuccino machine and ice cream makers.

	Taste strips for mass-sampling
	Food and beverage marketers have long known that there's nothing quite like sampling to convince a consumer to try something new, but the high cost and limited reach of traditional sampling campaigns are often prohibitive.

Springwise.com

	Yotel's no frills chic
	Yotel just announced that their third hotel will open at Amsterdam's Schiphol Airport, its first international location. British Yotel will be creating 56 rooms in terminal D, due to open for business in 2008.

	Baby brand space
	After featuring Paste magazine's pay-what-you-want subscriptions last month, one of the Springspotters alerted us to a restaurant in Vienna where diners decide how much they'd like to pay.