Meetings and exchanges between people, brands, products, ideas and experiences set people and businesses in motion. This is inspiring and pushes back frontiers. Amsterdam RAI wishes to be the hub where these exchanges take place and value is created for organisers, exhibitors and visitors. Amsterdam RAI also benefi ts from the universal attractions of Amsterdam as a city, with its core values of creativeness, enterprise and innovation as encapsulated in the I Amsterdam campaign.
Our highest aspiration is to inspire. Every visit to the RAI must be an inspiring experience. Quality should take precedence over quantity. Against this background Amsterdam RAI has chosen to concentrate in its activities and capital expenditure on the Exhibition and Congress Centre in Amsterdam and to continue developing this into Europe’s most:
- enjoyable (inviting ambience, feel-good factor and memorable experience)
- innovative (innovative in terms of buildings, ICT, logistics, catering and hospitality)
- and international (our products and services satisfy the highest international standards)
- compact venue (continuous upgrading of the complex - there’s always something new to experience at the RAI)
- with first-class exhibitions and other events (giving maximum economic spin-off and adequate yield).
Amsterdam RAI aims to ensure that all its facilities and services are of ‘star quality’. To this end it is making substantial annual investments in people, technology and physical infrastructure and making the interior of the complex as comfortable and pleasant as possible. Another factor that greatly enhances the attractiveness of the venue is that it is easily accessible, yet also very close to the centre of Amsterdam.