Mission

Inspiring people
RAI Amsterdam brings people together, connecting and inspiring them by organising and facilitating meaningful encounters.
RAI Amsterdam achieves this mission by:

  1. organising high-quality events;
  2. developing communities;
  3. making use of a modern and sustainable conference venue in a prime location.

Ambition

Meaningful encounters enable us to stimulate sustainable growth and the development of people, markets and our surroundings.

Strategy

RAI Amsterdam’s strategy is to increase the value of encounters:

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For the best ROI.

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During events and throughout the year.

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In the physical and virtual works.

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Both on site and off.

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In terms of quality and quantity.

Brand

RAI Amsterdam’s objective is to be seen as

  • Hospitable
  • Customer-oriented
  • Innovative
  • Enterprising
  • Professional
  • Involved

These brand values have been implemented in the strategic programmes for 2017.